Beating social media trolls
You may have already seen yesterdays news that the Secretary of State for Justice, Kenneth Clarke, has proposed changes to British defamation laws which could see websites obliged to hand over...
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Engagement in social media can be valuable to a brand. If it’s done right.
Day 30 – Falling dominoes (Photo credit: evil_mel) I really don’t care how many people follow your brand on Twitter, or Like your brand on Facebook. Numbers like these are essentially meaningless –...
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Does social work for every brand?
Deutsch: Discofeeling (Photo credit: Wikipedia) When Femfresh came a cropper back in June, some argued that it was a brand that was intrinsically ill-suited for social. After all, how many people would...
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Morrisons using social media to turn a crisis into opportunity
Morrisons Delivery Truck (Credit: kenjonbro) The recent horsemeat scandal has highlighted the vital importance of businesses having a solid crisis communications plan, and making sure that social media...
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What does Klout for Business mean for brands?
Influential! Engaging! Intriguing! (Photo credit: quinn.anya) At the end of last week Klout announced Klout for Business, its first real foray away from a consumer-focussed product to one aimed at...
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